- I do not know if you are a principal in your firm. Either way, please show this to your co-workers, that, I think you did an AMAZING job with me so far, and that you were very helpful, professional, knowledgeable and patient, for me, completely new to your software.
So far, I'm impressed with PFsoft and your very willing and helpful customer service.
For the Introducing Broker
ProTrader provides all the capabilities required for working with introducing brokers (IBs) and white labels (WLs), making it possible for small and medium size enterprises to partake in the brokerage business and gives large brokers (platform owners) the opportunity to enter new markets (regions) being represented by local partners.
Brokers set up a special account and adjust rebates and revenue plans for each introducing broker or white label individually. The IB or WL then becomes a partner of the broker with one big difference - they do not have to worry about the IT side. Just like the platform owner, WLs can also have a different platform branding to promote their own corporate identity. Brokers can have as many IBs and WLs as they wish, as the ProTrader system can serve thousands of online users simultaneously.
For advanced IB/WL solutions, ProTrader`s comprehensive set of features includes:
- Branding – ProTrader trading platform can be branded to your company's corporate identity, so that all clients connected to your sever will be provided with branded trading terminals.
- Revenue Plans – adjust your plans for getting revenues from spreads, swaps, commissions and rebates from IB and WL.
- Smart Order Routing – ProTrader automatically selects the best bid/ask price from all connected liquidity providers taking into account the depth of the market so you can benefit from each trading operation.
Server administration and technical support are of platform owner’s responsibilities, hence the IB or WL only gets access to the (branded) front-end solutions:
- ProTrader .NET Station – the main front-end, allowing your clients (traders) to get all the advantages out of the platform. It is also used by brokers for monitoring users' positions, editing the history, chatting with their clients, manual order confirmation, etc.
- ProTrader WEB Station – an alternative front-end which makes it possible to monitor positions and place orders from anywhere in the world (all you need is an internet connection).
Michael G. Mansfield, Mansfield Capital Management Corp.